Demand for Fender Musical Instruments Corporation’s physical and digital products and services has been steadily growing in recent years.

However, the SAP applications and the hardware on which they were running required additional support to accommodate the company’s growth. Some systems, including aged hardware, had limitations and required updates, making ongoing change and maintenance challenging for the business.

In this video:

  • Find out why Fender made the decision to upgrade its SAP applications to the latest version of SAP ERP Central Component.
  • Learn more about its strategy to re-platform the application to SAP Suite on HANA, and move it to AWS.
  • Discover the benefits unlocked which included improved reliability as well as greater scalability, security, flexibility and innovation.

Amazon Web Services (AWS) and Intel have collaborated for over 17 years to develop flexible technologies and software optimizations tailored for mission critical enterprise applications. Intel® Xeon® processors provide the foundation of many cloud computing services deployed on AWS and this collaboration allows AWS Partners to help customers migrate and modernize their applications and infrastructure to manage cost and complexity, accelerate business outcomes, and scale to meet current and future computing requirements.